The world’s second richest person says that his app is really making the most of people spending most of their time on the platform. But during the start of 2023, the app’s engagement really did fall significantly YoY. But since then, it has come down, being just 37,000 a day last month. Then we witnessed account deactivations which were at an all-time high for the tech billionaire’s app after he chose to take charge.
#TWEETADDER PROBLEMS FOR FREE#
So when you look at it, signups that are getting offered for free outnumber the deactivation by almost 3 to 1. Then Twitter did attract 3 million visits to the new account signups page last month, the research adds. Last month, around 1.1 million users of the app said farewell to their accounts by deactivation when compared to the staggering 116,000 who confirmed signing up for the subscription. So in reality, people are 6 to 10 times more likely to axe their accounts instead of actually upgrading them. The data from Similarweb hints at how only 6,600 people took on the paid signup feature while 38,700 users preferred to deactivate the account in time for the deadline. Musk always assumed putting Blue Ticks for sale would make people feel threatened and would resort to buying a subscription. But now that it’s slowly dwindling away, there is a major problem.
#TWEETADDER PROBLEMS VERIFICATION#
But it does represent verification and it gave users of the platform a sense of security that all was well and they weren’t dealing with an impersonator. The famous blue checkmark used to be perceived as a status symbol that could not be purchased. New data proves how more and more people are willing to deactivate their accounts instead of actually paying $8 to receive a blue subscription. But new research is signaling alarm bells for the popular microblogging website, thanks to new stats achieved in this regard.Īs the platform’s Legacy blue ticks are leaving the app today, the change might be doing more damage than good for the company. Sometimes it’s linked to its wide array of features but on most other occasions, it has to do with Elon Musk's erratic decision-making.
Twitter is an app that seems to be making the headlines every now and then.
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